InVivo Retail, which owns three garden center brands, is committed to providing 90% of its supplies in France by 2025.
Confined, the French have reinvested their homes and gardens. For InVivo Retail, which owns the garden centers Jardiland (acquired in 2018), Gamm vert and Delbard, 2020 will have been the year of all extremes: very low, when the 1,600 garden centers of the cooperative group were partially closed, rubbed shoulders with very high when many customers returned to buy gardening supplies. “The year was like a roller coaster, notes Guillaume Darrasse, CEO of InVivo Retail, which generated sales of 2.3 billion in 2019. But in the end we should be fine.“ At the end of September, Jardiland’s sales were up 3% over one year, and Gamm vert’s by 6%.
The first containment came at the worst time for garden centers and horticulturalists. Spring is almost the equivalent of Christmas for toy specialists. InVivo Retail achieves half of its annual sales during this period. With 1.5
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