7 steps to make a flyer for your handyman services
A handyman business is simple, hardly requiring any connection for progression, and most companies don’t even think about marketing very seriously. A tool many businesses often overlook is the flyer, which can be a game changer for your marketing adventure.
With the right design highlighting your skills and experience, you can develop an effective flyer to put you on your local map.
- Choose the right template
Many people find flyers intimidating because they require a certain level of understanding of the tool, especially from a design perspective. Still, they can be very lucrative when done right. Start by picking a design that aligns with your brand/business image; remember your logo, brand colors, and overall aesthetic of your service business while choosing the design for your flyer.
You can even use online design tools to help you curate professional-looking flyers quickly. PosterMyWall is one tool that can help you design a suitable flyer using its handyman flyer templates. Using such templates is beneficial and time-effective since they are customizable, allowing you to add your personal touch. You can also incorporate your logo and other details quickly.
- Provide clear contact information
A potent, effective flyer that delivers the expected outcomes is only possible when packed with all the correct information. The most important information to include in your flyer is all points of contact, such as your email, phone number, address, website, and social media handles.
You can even add a QR code to your flyer, leading to your service and pricing catalog, making it easier for customers to see your services and reach out. Just adding your information won’t cut it; you must be strategic and deliberate with this step for maximum efficiency. Use bold, bright colors or big, instantly eye-catching fonts to make this information stand out.
- List your services and pricing
Outline all your services, categorize them into segments, and mention them on the flyer. Providing service catalogs and pricing estimates can help your audience understand whether you will fit within their budget. Providing a list of your services can help customers make informed decisions, making your flyer an effective marketing tool.
You can also take it up by bundling up your services, like making a plumbing package and adding it to your flyer. The bundling technique can be an effective marketing tool and give the audience an estimate of your prices.
- Make it visual with transformation photos
People trust what they see; in your case, transformation pictures can do all the talking for your services. Adding before-and-after images of your work showcases your expertise and your professionalism at your job.
Adding pictures also boosts the visual appeal of your flyers, making them more attractive and something people are likely to reach out for and skim through. If your before-and-after pictures are impressive, they may convince many to contact and book you. After all, nothing beats the power of remarkable transformation photos of wrecked-up plumbing all fixed up, thanks to your help and skills.
- Share quick home improvement tips
A flyer doesn’t need to be all gimmicky and serve only one purpose (marketing); it can also add value for your readers. Offering DIY tips or home maintenance suggestions can be a good value addition to your flyers, as it can position you as an expert and build trust with potential customers.
Offering tips and knowledge to customers on flyers can help you establish yourself as a seasoned professional. Tips in flyers have the same effect as blogs on websites; they both help showcase your skills and expertise, and help customers build trust with you. Adding some value element to the flyer can enhance its overall performance and efficacy.
- List the areas you cover
Geotargeting clients with flyers can be difficult, but listing the areas you cover can achieve the same effect. Whether you serve a single neighborhood or an entire city, mentioning your coverage area helps customers decide if they can hire you.
Mention 2-3 main areas in your vicinity that you cater to and use them as a marketing tool in the flyer. Place the areas serviced on the front page in bold and bright colors to grab attention. Mentioning the areas you cover can help your target audience understand your services better and save you and their time.
- Add a strong call-to-action (CTA)
There is no point in printing out a flyer that lists all your details and services but is not strong enough to convince your readers to contact you for their home improvement woes. Adding a CTA is the perfect icing on the cake, which can make or break the purpose of your flyers.
Using phrases like “Call Now for a Free Estimate!” or “Limited-Time Discount—Contact Us Now!” are all examples of strong CTAs that can encourage readers to call and book a visitation. You need to add something time-sensitive or offer great value for money to convince your readers they need to book you ASAP—almost like the FOMO of marketing.
Final thoughts
Even in today’s digital age, flyers can still be an effective marketing tool when executed correctly. All you need is a flair for designing, experimenting, and knowledge of how to make flyers work, and you’ll have the perfect design for your handyman business in no time.
Be ready to handle incoming inquiries since your flyer will persuade many people to try your services. Good luck!
