Versace Presents New Course of Home Line With Exhibition During Design Week

Audrey J. Powers

MILAN Marking the new system for Versace Home, the Milan-centered model is staging an set up at the Palazzo della Permanente during the city’s Style and design 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to current the brand’s hottest house assortment and introduce its new outdoor line, reflecting the company’s programs to even more increase the division. As documented, Versace Residence was earlier created internally, but past year the company unveiled the 1st layouts beneath a licensing settlement inked with Luxurious Living, element of Life-style Layout Team, in the slide of 2020.

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Andrea Gentilini, chief executive officer of Luxury Living Group, reported the tie-up with Palomba and Serafini — who are “designers at an international level,” identified by a lot more than 70 worldwide awards, together with the prestigious Compasso d’Oro — was “a elementary element” in this new chapter of Versace Household. 

Their specialized expertise and their know-how in modern-day style are “extraordinary, as is their means to merge a up to date vision of modern society with a specific knowledge of the historic and cultural roots of the structure globe, permitting the generation of one of a kind pieces that be a part of jointly the past, existing and upcoming,” said Gentilini.

The set set up is bold, with pink a single of the primary colours, expressed in the assortment in a assortment of shades throughout materials, leathers, cherished silks and jacquards. Graphic will work and LED walls create a dreamlike circumstance.

Styles have generally been a signature of the brand and this time, La Greca, which has been viewed in the most modern Versace fashion collections, is back again in furnishings, far too, in a 3D variation that is “almost architectural,” mentioned Gentilini.

The Venus chair is refreshed with new details and the Stiletto selection is introduced in whole white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by furniture legs in the form of shoe stilettos, as a bestseller, as is the V21 Signature couch.

The La Medusa assortment is shown in an all-new vinyl masking also a reference to Versace’s most recent fashion clearly show  including a couch, a bed and a Trono armchair.

The new Stiletto Outside collection will be revealed in the Key Backyard of the Permanente. The base in textured
white or bronze-lacquered steel is completed with a 3-dimensional weave of material straps, coordinated with huge, cozy cushions. Go over fabrics explore bold and vivid colors this kind of as lime eco-friendly, fuchsia, Klein blue and yellow, with the same shades viewed on chairs and armchairs.

The new outdoor Versace Home collection. - Credit: Federico Torra

The new out of doors Versace Household selection. – Credit score: Federico Torra

Federico Torra

The property selection will be current in all of Versace’s straight operated stores all around the globe — in Los Angeles, New York, Miami — and is by now displayed in the London and Paris models, as effectively as in the monobrand retailer that opened in Milan’s By way of Durini past yr. Extra retailer openings are in the pipeline, explained Gentilini.

“In the medium term, we will carry on to make investments both of those in distribution and in products growth, as well as in brand name conversation and promoting,” continued the govt. “We consider that the potential of Versace Dwelling is seriously quite crucial we aspire to get to remarkable sizing and visibility.”

Asia, The united states and the Middle East, in addition to Europe, are Versace Home’s most important marketplaces, he supplied. 

Versace was just one of the very first style homes to start home interiors in 1992, focused very first on textiles. Porcelain tableware collections adopted, impressed by the brand’s distinctive patterns, this sort of as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the vogue collections, such as the Jungle print — eternally linked with Jennifer Lopez and her 2000 Grammy Awards dress.

The assortment has grown to incorporate garments for the bedroom and lavatory, household furniture, wallpaper and components together with vases, candles and even sculptures. The agreement with Life-style Structure pertains only to Versace’s household furniture. The brand’s textiles and accessories will carry on to be manufactured internally, although Rosenthal continues to be its ceramics licensee, which will celebrate a 30-calendar year collaboration in 2023. AS Création and Gardenia will proceed to deliver Versace’s wallpaper and flooring tiles, respectively.

In July 2020, Lifestyle Structure (Poltrona Frau Team) jointly with Haworth Inc. acquired the storied Italian home furniture and interiors structure enterprise Luxurious Living Group.


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